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- The Curmudgeon
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http://www.nascar.com/en_us/news-media/ ... akery.html
Danica Patrick and Stewart-Haas Racing welcomed a brand new sponsor to NASCAR Tuesday, announcing that Nature's Bakery will be a multiyear primary sponsor on Patrick's No. 10 Chevrolet beginning with a 28-race deal in 2016.
Not only is it truly a natural fit between the company and Patrick, the partnership announcement ends a very brief sponsorship search -- by NASCAR standards -- for one of the sport's most famous drivers.
Patrick, 33, unveiled the No. 10 Chevy's unique bright blue livery Tuesday at the team's North Carolina headquarters, saying that the car color would stand out on track and joking it "is going to look great against my skin tone."
Equally as significant, team co-owner Tony Stewart confirmed a multiyear contract extension for Patrick, who has driven for SHR in all three of her full-time Sprint Cup Series seasons. Sitting alongside Patrick and Nature's Bakery executives, Stewart referred to Tuesday's dual announcements as "a great time in our sport."
"I feel like our brands align so perfectly, it's kind of amazing," Patrick said. "I think that journey is going to be really fun. I think there's going to be lots of exciting things that we can do together in the future.
"Of course, on top of that, being able to re‑sign with Tony and here at Stewart‑Haas is very important to me. I really, really do feel like family here. I feel like there's nowhere else I want to be. I'm just fortunate enough that I didn't have to look anywhere else, that I get to stay, and that I have a great new sponsor."
The Nature's Bakery slogan, "Energy for life's great journeys" couldn't be more apropos with its sponsorship of one of NASCAR's biggest stars. The entrance into NASCAR comes as a great new journey for the family-owned company, which makes a healthy assortment of "on the go snacks" including gluten-free, dairy free and kosher baked goods.
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